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AltFi Real Estate

Guide · 7 min read

Home equity vs. a merchant cash advance: the real cost of business capital

A merchant cash advance can cost 40%–350%+ effective APR. Here's how home-equity financing compares — and why it's often the smarter capital for business owners.

AltFi Editorial Team · June 10, 2026

When a business needs cash fast, a merchant cash advance (MCA) is often the first door that opens. It’s quick and easy to qualify for — but it’s also one of the most expensive ways to fund a business. If you own a home or property, there’s almost always a cheaper path.

The short answer

A merchant cash advance typically carries an effective APR of 40% to 350%+, repaid through daily or weekly debits from your receivables. Home-equity financing — a HELOC or cash-out refinance — is secured by your property and typically priced in the single digits, repaid monthly over years. For most business owners with equity, equity-backed capital costs a fraction of an MCA.

Why an MCA is so expensive

An MCA isn’t a loan in the traditional sense. Instead of an interest rate, it uses a factor rate — say, 1.4. Borrow $100,000 at a 1.4 factor and you repay $140,000, no matter how quickly you pay it back. Because the repayment window is short (often 6–18 months) and collections happen daily, that $40,000 of cost compresses into a very high annualized rate.

Two things make it worse:

  • Daily or weekly debits pull money straight out of your cash flow, often when you can least afford it.
  • Stacking — taking a second or third advance to cover the first — quietly multiplies the cost and traps many businesses in a cycle.

How home-equity capital compares

A home equity line of credit (HELOC) or cash-out refinance uses the equity you’ve already built as collateral. Because the lender’s risk is lower, the price is dramatically lower:

  • Rate: single digits, versus 40%+ for an MCA.
  • Repayment: predictable monthly payments, not daily drains.
  • Term: 10–30 years, versus 6–18 months.
  • Flexibility: with a HELOC, you draw only what you need and redraw as you repay.

For a self-employed owner, qualification can often be based on bank-statement income rather than years of tax returns — and the property can be held in an LLC or trust.

When an MCA might still make sense

If you have no real estate equity, need money in 24 hours, or the amount is small and short-lived, an MCA can be a bridge. But for any meaningful amount of capital, the math almost always favors equity-backed financing.

Paying off an MCA with home equity

One of the most common moves we see: a business owner uses a HELOC or cash-out refinance to pay off one or more expensive advances, replacing daily debits and 40%+ costs with a single, low-rate monthly payment. It’s often the single fastest way to free up cash flow.

Bottom line: If you have equity, don’t default to the most expensive capital. Compare the real cost first.

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